At Deal IQ, our people make the difference in determining the quality of our negotiations and the services we provide.

Our in-house experts have led sales organizations in world-class technology companies and trained the sales forces of their world-class industry peers. Due to this, we have unique insights into the pricing practices of large technology providers and first-hand knowledge of the selling skills, processes and tools used by vendors during the negotiation process.

We know how to level the playing field to get you the very best possible price for the technology solutions you need.



Aaron has spent his career immersed in sales, sales management and the art of negotiation – developing a level of expertise and keen awareness of how and why sellers behave the way the do.

Prior to co-founding Deal IQ, Aaron was the President of one of North America’s largest sales training firms, training hundreds of top global sales teams about the art and science of relationship-building and large deal negotiations.  Aaron began his career in sales and sales management in several verticals.

Aaron graduated with a degree in Philosophy from the University of Western Ontario.


Bryan has spent most of his career working in the consumer goods space with some of the world’s largest and most recognizable brands.

Prior to joining Deal IQ, Bryan had been running his own consulting practice with a primary focus on sales analytics and consumer & customer behaviour. Working both on the buying and selling side for various technology tools, Bryan developed an intimate knowledge in the craft of negotiation.

Bryan has a bachelors degree from the University of Western Ontario and an MBA from the Schulich School of Business.


Jack has focused his career on sales negotiation with proven results in the financial services, technology, and services sectors – developing a passion for reducing client OPEX and improving the bottom line.

Before joining Deal IQ as the Sales Director, Jack was a portfolio manager at a publicly listed FX brokerage.

Jack attended the University of Western Ontario where he received a bachelor’s degree in Political science.